AMP, formerly an abbreviation for Accelerated Mobile Pages, is a freely accessible initiative innovated by Google and several other technology and publishing companies on October 7, 2015. With AMP, it is possible to generate simple mobile websites that load almost promptly. Characteristic features of AMP have reduced JavaScript and CSS elements and the use of a Content Delivery Network.
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AMP aims to aid content publishers, and owners turn down the loading times of their web pages and utilize them for mobile browsing.
AMP is a project aiming to generate faster websites for mobile devices.
Why is AMP (Accelerated Mobile Pages) Important?
As reported by Kissmetrics, 40% of web users abandon web pages that take larger than 3 seconds to load. Forfeiting 40% of your intended users and customers is unacceptable for any business. The inferior part is that it's not your fault; the criticism lies with the underperforming technology used to build the site.
Therefore, Google sprang up with AMP, a standardized framework for building streamlined websites. Using AMP (Accelerated Mobile Pages) on your retard website cuts down its loading time and advances your site's traffic accordingly.
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While AMP is not a ranking factor for SEO (Search Engine Optimization), speed of loading and mobile-friendliness are essential elements. Therefore, since using AMP improves your site's loading speed and mobile-friendliness, your site will get better search engine rankings for people using mobiles.
So, if you need a rise in your site's SEO, AMP may be just what you need.
How do Accelerated Mobile Pages (AMP) Work?
To understand Accelerated Mobile Pages (AMP), we need to understand the working of AMP.
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AMP (Accelerated Mobile Pages) loads web pages quickly because it only uses a particularized set of HTML and JavaScript. AMP web pages are then dispensed into the AMP Cache, a storage service offered by companies like Google and Cloudflare.
The AMP cache is a content delivery network that brings AMP webpages closer to the user. The AMP cache also maximizes the performance of cached AMP websites.
When a user tries to view your website, the AMP cache serves the optimized AMP version stored in the AMP cache.
Drawbacks of Accelerated Mobile Pages (AMP)
AMP might not increase Site Traffic
Cache Service Provider hosts AMP web pages; traffic can't be enrolled directly on servers. This is because AMP content has the Cache's URL.
Content Owners have less control
When you give away AMP versions of your website to AMP CDNs means you now have less control over your content. A Malicious Cache/CDN could even misuse your content.
Less Advertising Revenue
Some content publishers have reported that AMP pages produce significantly less income from advertising than their usual websites.
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Increased Security Vulnerabilities
More steps between the user and your content leave much room for hackers to manipulate vulnerabilities. In 2017, Russian hackers used an AMP defect to send phishing emails. Therefore, AMP may create a fault in the web's security.
Conclusion
Though privacy and security concerns are associated with AMP, it is a unique project.
Mobile users neglected to suffer through web browsing for a long time. But currently, users can comfortably and quickly browse web pages with fewer problems than before.
Overall, AMP is a great project that gives the order to the mayhem that has become the internet.
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